BRANDING + DESIGN
Mi-Benefits
+ Logo
+ IMAGERY
+ Website
+ Typography Selection
+ Color Palette
+ Brand Style Guide
+ Full Stack Operational Assets
+ Merch, Collateral, Swag & Gifting
WHAT WE DID
When Mi-Benefits approached us, they believed they needed clearer communication for their employee benefits product model. They lacked a cohesive brand that resonated with both employers and employees. We immersed ourselves in their mission, infusing their values into every aspect of the branding process— from a distinctive logo to a vibrant color palette and engaging imagery. Ultimately, it wasn’t just about simplifying benefits; it was about creating a brand that empowered employees and fostered trust, ensuring that every interaction felt meaningful and aligned with their vision.
Mi-benefits |
will the business become a business?
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The Challenges
When Mi-Benefits approached us, they lacked a cohesive visual identity, which left their mission to empower employees somewhat obscured. Recognizing this gap, we embraced the challenge of building a brand from the ground up. Our team designed a distinctive logo that captured the intricate process of navigating the various components of employee benefits. We then developed a vibrant color palette and typography that resonated with both employers and employees. Imagery was carefully curated to reflect the real experiences of individuals grappling with the complexities of benefits. By crafting these foundational elements, we transformed Mi-Benefits into a brand that not only looks appealing but also effectively communicates their dedication to simplifying the benefits experience for all.
Logo Variations
THE vibe they were lookin' 4
crushin' it career hack WORDS WORDS WORDS
in my fillings
rinse water
double mint gum
enamel blue
bracket steel
hygienic blue
COLOR PALETTE
Omnia transformed my expertise into a thriving business model. They helped me formulate a vision and craft a cohesive brand identity that truly reflects who I am and what I stand for. Their insights and creativity empowered me to reach new clients and expand my impact in the industry. I couldn’t be more grateful for their support in turning my passion into a full-fledged business!"
"Working with Omnia Brand House has been a game changer for my career. Their strategic guidance and innovative ideas transformed my services into a comprehensive business model that not only stands out but also resonates with organizations seeking real solutions. Thanks to Omnia, I’m now positioned as a leader in my field, and I’m excited about the future!
Innovative, Empowering, Resourceful, Visionary, Dynamic, Trustworthy, Engaging, Transformative, Forward-Thinking, Inspirational
Mood & Vibes
+ Full Foundational Branding + Employer/Employee culture activation Package + Subject Matter Expert to Full Startup Package
Package Options
Meet Matt Noe, a seasoned expert in complex benefit solutions and a trusted advisor in the ever-evolving landscape of employee benefits. With a keen understanding of ICHRA (Individual Coverage Health Reimbursement Arrangement) solutions, Matt has positioned himself as the go-to resource for organizations navigating these innovative approaches. Initially, he sought to clarify his messaging and elevate his brand to reflect his extensive expertise and forward-thinking strategies.
Matt Knoe the CLIENT
