Fortiv

+ Logo Refresh (That Aint easy my FRNDZ)
+ BRND SPANKIN' NEW IMAGERY
+ Website 
+ Typography Selection
+ Color Palette
+ Brand Style Guide
+ Merch, Collateral, Swag & Gifting

Partnering with Fortiv for their seasonal open enrollment campaigns is always an exciting challenge. We’re tasked with taking their existing brand foundation and elevating it to create impactful assets that drive internal brand engagement for their clients. Although we didn’t develop the foundational branding, we focus on staying true to Fortiv’s established identity while bringing fresh energy to the materials. It’s about enhancing their brand presence in a way that resonates and delivers results, even within the constraints of an existing framework.

Fortiv|
its the time of the season

The Challenges

Working with Fortiv presents a unique challenge: we have to creatively navigate their existing brand framework while often co-branding with their clients. This means striking a balance between maintaining Fortiv’s identity and seamlessly integrating another brand, all while ensuring the final product feels cohesive and impactful. It’s a delicate process, but it’s what makes each campaign both challenging and rewarding.