Forticept

+ Color Palette Refresh
+ BRND SPANKIN' NEW IMAGERY
+ Typography Selection
+ Brand Style Guide
+ Collateral and Packaging

When Forticept came to us, they thought they just needed a little something extra for their product line. But we saw the real deal—this brand had potential bursting at the seams, yet they were stuck in a "sterile & ho-hum" vibe. With a tight budget but big dreams, we dove in and reimagined their color palette, infusing it with playful pops of sunshine and surf. We crafted fun inserts and fresh packaging that transformed their products from clinical to full-on beach day vibes. The result? A brand that radiates the playful energy of summer, connecting with pet lovers who know that care should be as joyful as their furry friends.

FORTICEPT|
BABY HOW YOU FEELIN'?  FEELIN' GOOD AS HELL

The Challenges

When Forticept approached us, they had their heart set on keeping their existing branding elements intact. But we knew their vibe needed a serious uplift to match the playful spirit of the pet world. Embracing the challenge, we refreshed their color palette, injecting a dose of fun that felt more in tune with sun-soaked afternoons and wagging tails. We also crafted vibrant packaging essentials, from inserts to stickers, that added a lively touch to their products. While staying true to their original identity, we introduced a dupe kit concept and cross-promotion ideas to elevate their brand presence. The result? A refreshed look that stands out on the shelf and resonates with pet lovers everywhere.